Real Work is a Rare and Precious Commodity that Bridges the “Execution Gap”
Real Work is the antidote to Fake Work. Real Work is work that serves the strategic intensions of an organization. The real gap, that we call the “execution gap,” is the chasm between strategic intent and the actual work—which is ultimately the execution of those strategies in the workplace. Without closing the gap, fake work dominates the workplace by veering off at the point of work. The problem: far too many teams have no awareness of the cause of the gap or the solution.

Most People Want to do Real Work.
We have a very important mantra: almost all people want to do work that has value and is valued. We have worked with thousands of wonderful people who are working extremely hard and who are highly dedicated. But, way too many of those people find hard work and extraordinary effort being negated by the failure of them, their co-workers, project leaders, and managers because they don’t know or don’t understand how their work is linked to the focus of their organization.

Real Work Requires Commitment
To do real work and to ensure that it counts requires awareness, attention, commitment, and courage—perhaps, most of all courage—to struggle through the minefields of fake work in the organizational culture. Fake work starts with strategic planning and shows up in managers, teams, and individuals that don’t understand the importance of getting people aligned to strategies. The path to fake work isn’t always a big mistake, it is a subtle change in the wrong direction—then your journey leads you farther and farther away from work of value.

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